• Athletes First

    Owned and operated by Campus Ink, The NIL Store provides every Virginia Tech student-athlete with the opportunity to sell officially licensed NIL merchandise.

  • Limited Releases

    Athletes can work with our creative team on custom merch and we'll drop products that celebrate big moments so check back often to see what's new!

  • Real Money

    Fans can shop confidently knowing they are receiving high quality merchandise while putting industry-leading payments directly into the pocket of their favorite Hokie athlete.


How is this different?

Our Athletes Share profits instead of small percentages. Our approach allows athletes to collaborate while our team does the heavy lifting. Your sport and your schooling are your #1 priority, not running a store. We think beyond the t-shirt and put our athletes first.

How do athletes make money?

Our athletes make money on each transaction. That means when you purchase their merch, you're directly supporting that player. We also put athletes first and offer 3-4x the industry standard.

Does this cost the athlete?

No. We have built this platform for every athlete in every sport and it is 100% free for them.

Will there be more products added?

Yes! Throughout the year we will be adding more products. Be sure to check back frequently. Follow your favorite athletes and this store on social.